By: Senior staff writer – Easton Ellsworth

As the world’s stock markets go to pot, we have a bit of cheerful news for cable TV industry fans.

BlackArrow, a tech startup that lets television advertisers peddle their wares via digital video recorders (DVRs), Web-enabled TV systems and online video, has just landed $20 million in additional funding from Cisco, Comcast, Intel and other investors.

The model is good for advertisers because it lets them pay once and get the same ad to appear on multiple platforms. They can also monitor their ads’ performance.

Likewise, publishers will have another way to make money by selling ads to advertisers with deep pockets.

Behold a taste of BlackArrow:

Despite the current chilly economic climate, many Internet and new media startups continue to obtain significant levels of funding. While the credit crunch has tightened investors’ purse strings, those with extra cash are still finding plenty of innovative ideas to consider supporting.

A couple of nit-picks.

First, BlackArrow really needs to either buy BlackArrow.com or emphasize more strongly that its URL is BlackArrow.TV.

Second, show us some screenshots, guys!

What do you think about BlackArrow? Would you consider using their multi-platform video advertising service?