By Senior Editor – Kris Smith (@croncast)

Unlike the mythical Hydra of Lerna that slayed men with its poison breath, this Hydra uses its multiple heads to deliver CPA campaigns for advertisers. All the while delivering dollars to its affiliates through the Hydra Advertising Network.

A winning combination for any business but especially lucrative online as many affiliate marketers are struggling to keep quality inventory coming. Notice, I did say, “quality” and not “fresh”, in regards to inventory. Publishers know the difference but often time less savvy advertisers or agencies don’t and can partner with affiliate networks that aren’t delivering quality.

With that in mind, Hydra seeks to remove the doubts around managing campaigns, ROI, inventory verticals and compliance. They employ a staff of account executives to handle campaign setup and reporting and keep a compliance department in house.

I’ve written about compliance and its new renewed importance given the recent news by the FTC that it will begin to monitor online campaigns. The focus of this new scrutiny will be the advertising brand or the agency that is running the campaign. Hydra appears to have been prepared for this storm and in a good position to deal with compliance issues for its clients.

I’ve always been a fan of the CPA model for affiliate marketing as a publisher. It is pretty cut and dry. Typically, CPA doesn’t suffer from the ambiguities of CPC models. Many of which are powered by dark tower algorithms written by statisticians that need six charts to explain why they are paying publishers less money on a given day for sending record traffic.

If you’re into CPA and want to look at affiliate campaigns to fund your blogging hobby or to fuel your startup ambitions, take a look at Hydra.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0