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Ebay Partner Network Click Filtering
By Senior Editor – Kris Smith (@croncast)
I’m sure this isn’t because of me or my post yesterday, Ebay Partner Network and Transparency, but it is welcome news:
“Click Filtering (on-going enhancements)
We have had a few reports that some of our affiliates have been experiencing issues with bots inflating their click numbers. We have been working on a few additional click filtering rules to continue to improve our capabilities in this area and ensure click counts in ePN are an accurate representation of valid clicks. We will continue to roll these out in the coming weeks.
We continue to try and improve the tools and reporting that is available for our partners. If you have thoughts or suggestions, please send them to Affiliates-Program-US@ebay.com. While we may not be able to respond to all suggestions personally, we value your input greatly.”
That is the last of three sections in an email sent out by eBay today to keep network partners in the loop. And I have to say this is the closest that I have seen them come to taking feedback from their users into consideration (publicly).
Maybe eBay has learned from the great seller revolts after they changed programs and how those got started.
This email doesn’t appear to come from the same group that is handling transparency, but regardless it’s a step in the right direction – especially if eBay can deliver on better reporting. Not only does it create transparency but it will allow partners and developers to see just how effective their efforts are. The bottom line is that opening up all the tracked data will make this a stronger program that can drive revenue for eBay – the reason to have an affiliate and developer program.
I’m not sure if I shared how great their shopping API is but it is simply awesome. Like another great API, Twitter, it is very powerful. With better click data that includes IP and user-agent strings eBay could see a growth in full blown applications or ad networks being built from their platform.
You will be able to sleep better at night, I am sure, knowing that I will be sending my thoughts to the Affiliates Program email address. My first thought will be to ask them why it is an Affiiliate address and not a Partner one.
DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/4
Tags: affiliate click filtering
, click filtering
, eBay API
, ebay developer api
, ebay partner network
, Twitter API
, user-agent tracking 

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