By Senior Editor – Kris Smith (@croncast)

The question really is what happens when there are no longer applications that allow us to take web content with us on the go?

The promise of RSS was in the ability host applications to store web content for offline or time-shifted consumption. This played out well in the early days as developers that embraced the specifications of RSS wrote programs that allowed subscription to feeds, stored content locally on a device, allowed the creation of folders and keyword driven categories for grouping.

What hasn’t played out very well is the success of these RSS programs called readers. For some time now they have languished as one competitor slowly took their users away. Many times because they stopped innovating on top of the RSS spec and treated solely as an update mechanism. Which it is but then relegated it to interfaces reminiscent of web mail applications. Who needs more web mail apps?

That isn’t to say that the competitor of which I speak and reference in the title has an application is that much better. It operates likes its sister service, Gmail. Now with the lions share of RSS consumers using it to consume feeds it is putting the competitors out of business or forcing them into niches to seek out revenue.

NewsGator is the perfect example of this with over five rounds of funding under its belt, two client-side programs for reading feeds and a defunct online reader. Their new products boast integration with Google Reader.

If no one can beat Google in this area and the biggest players in the space are moving on to other feed related products, what is to become of time-shifted consumption?

It is not hard for me to envision an internet with only Google Reader as the sole RSS aggregator for consumers. But what comes as an easier vision is Google rolling it into a Wave like application to focus on the real-time aspects of pinging and conversations.

The next great opportunity for RSS and time-shifted culture will begin again when Google does this type of integration and gives up on the feed reader. RSS is the plumbing that keeps content moving around the internet but as soon as Google puts it away as machine language, the humans can pick it up again build applications with a better experience.

Marc Andreessen has said that Web 2.0 was just the web looking like itself. The next versions of feed readers will be feeds looking like themselves.

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