By Senior Editor – Kris Smith (@croncast)

Real-time feedsters, Superfeedr, are setting the stage for what could be the brand name of this real-time feed movement. Efficiency is the mother of brand building online. And their service is efficient.

With a release of a new feed discovery API they’re giving access to their network to more developers. It’s a reason other than the core of their business, real-time feed access, to think of them as a provider of value.

Which is awesome if you like catching information like its Mardi Gras beads without showing off your man ta tas.

Superfeedr is now making it less of a coding headache to grab the auto-discovery feeds that are associated with the sites that you enjoy the most. It is a simply utility API that takes the hassle of accessing publisher content.

It’s not a breakthrough at all. But what they are offering with this little hook is an opportunity for developers to begin working with their platform in low threshold way. A simple GET request to Superfeedr with a site URL and they send you back the URI info for the feeds associated with that page. Simple.

When I say, “own it” in the title and “brand name” in the first sentence of this post I mean they are positioning themselves to be synonymous with real-time feeds and data transfer. If there is one thing that we like it is the ability to categorize a movement or technology. And if we can label it, put name and face with it, we’re even more content.

Superfeedr will be to PubSubHubBub (PuSH) and rssCloud what FeedBurner was to RSS. No one wants to cozy up to such a nerdy proposition as a relationship with ugly tech like PuSH or rssCloud. FeedBurner didn’t hold rights to RSS but they surely became synonymous with the technology and owned the public mind when it came to thinking about feeds. They owned it to the tune of $100 million on exit.

If Superfeedr has similar talent or ambition in house to FeedBurner’s the opportunity to fill the void left by them years ago is up for the taking. This new meme breathing life into RSS is ripe for a company positioned in the transfer of web content and data normalization to put their stamp on the industry. A few strategic partnerships that catch the communities eye and they could own this space.

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Tags: feed discovery api , FeedBurner , man ta tas , PubSubHubbub , PuSH , real-time rss , rss api , rss discovery , rssCloud , superfeedr , superfeedr data normalization , superfeedr discovery api , syndication markup language , Web syndication