Quantcast

Ad.ly Adds Analytics To Twitter Ad Platform

Dec 18, 2009 | 1 Comment |
|  

By Staff Writer – John Federico (@gadgetboy)

ad.ly_Logo

There’s been a lot of controversy surrounding advertising in individual users’ Twitter streams. Two of the services that have gotten the most attention are Izea’s Sponsored Tweets and Ad.ly. Both offer a way to bring advertisers and Tweeters together but yesterday, Ad.ly has raised the bar.

Working with PeopleBrowsr, Ad.ly introduced analytics into their platform for both advertisers and Twitterers. I ran some stats on my account and have shared the results below.

adly_analytics_1adly_analytics_2

Clicking ‘About This’ at the bottom of the reports provides you with a definition and rationale for each.

adly_analytics_rationale

What I find most interesting is their offer of a premium version. For $9.99 per month (or $99.99 a year), you can keep up-to-date with Twitter metrics like Sentiment Analysis, Individual Follower Engagement, Detailed Location Reports and a larger list of Your Most Influential Followers.

adly_analytics_premium

Other reputation management services offer this type of analytics capability for much more, so if the data and reports are compelling, that price is a steal.

You can learn more about Ad.ly Analytics at Analytics.Ad.ly.

Disclosure of Material Connection: http://dsclzr.us/0

Reblog this post [with Zemanta]
Tags: , , , , , , , , ,

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

1 Comment »

  • Nova said:

    Thanks for sharing. I’ve been looking for something like this. I check analytics data every day for my blog and sites and learn a lot from this data.

    It will be very interesting to start tracking my Twitter analytics. Definitely can help me make sure I stay on-track and keep my followers engaged.

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.