By Senior Editor – Kris Smith (@croncast)

There is this little thing called Twitter. You’ve heard of it right?

How about this Facebook thing? Good.

Well, here’s the deal . . . I’m sure you check your site stats and client site stats to see how people were finding your content. Search is a biggy and I’m sure that thousands of users found you that way. Most of them through Google.

When you look at referrers I’m sure Twitter is right up there along with Facebook. If they aren’t in your top five of referrers you should prepare for them to be.

What those referral numbers don’t show is the amount of people that are finding links to your content through search within the Twitter and Facebook ecosystems. More so Twitter, with Facebook soon to follow.

Twitter search is bigger than anyone has even estimated. Their numbers must be astronomical. Anyone that questions why Twitter has reached over $100m in funding need look no further than search. And that search is your key to traffic and client salvation when they see their organic results begin to drop.

Much of this you might have already known but I’ve seen hard evidence that having your content in Twitter with search optimized titles is more valuable than any other search engine right now than Google. I would bet that they are serving more search results than Bing and Yahoo combined.

When I declare this, I am not saying it simply across search.twitter.com but across every single app that is using the API. You know, those apps that don’t send a user-agent other than AIR.

Now you want to know how you can get out ahead of this, right? Let me tell you how to start.

1. Write the best keyword laden search optimized titles that you can
2. In many cases add a Twitter hash tag in the title for tweets
3. Stop focusing on RT’s and start focusing on multiple accounts for your business
4. Monitor your click throughs
5. Hope that Twitter opens up their search stats in the future
6. Hope that Facebook simply adds real search across the entire platform
   • When they do, traffic will increase to the non-nerd set
   • You’re new skills will pay off handsomely in
     • monitoring
     • understanding trends
     • knowing when to pull up stakes

What are you waiting for? Social search is the new organic.

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