You can only neglect your users for so long before they leave you. The same goes for lovers. And I, was in love with Google Reader once.

Then one day I realized Google Reader wasn’t loving me as much as I loved her. So I walked out. We see each other, maybe once a month or so, for short periods of time while we trade feeds.

Reasons

At first she didn’t accept my privacy when I wanted to put authenticated feeds in the system. Then she wouldn’t allow me to have my shared items back when I asked for them. I wanted all of them . . . but she only gave me 20 at a time. What about the thousands of items I had shared with her? Enough. I couldn’t take it any longer. I had to do something about it.

Solution

Two years ago I began caching my Google Reader shared feed so I could access to all the items. Back then Reader hadn’t added any features around sharing like search. But I had it once I was storing the items. What I had created then was a strange knowledge base that I could now query to find content that I found of value and had filtered for myself.

Value

Quickly, I added about 10 more shared feeds from friends and other people that I respected online. After about two weeks I had forgotten about Google Reader and found myself hanging out with my new friends . . . well, hanging with their knowledge bases. Here I was capturing tacit knowledge from some of the people I respected the most for their minds.

Filtering

What was now stored for my querying pleasure was content from the best publishers on the planet filtered by the sharpest people I could find. I began to build other tools around the data like grouping by publisher, sharer, keywords and gobs of new feeds.

I built tracking around it to see how robots traversed the feeds since the actual data was locked in a password protected site. Which turned out not to be that big of a deal since the title links were directed back to the publishers.

By adding new user controlled filtering mechanisms on top of pre-filtered data that was pouring into the system, it became much easier to produce pages and feeds for topics that interested me.

Here are a couple of feeds to demonstrate what I am talking about:

Keyword: http://www.filome.com/key/1/micropayments.rss
Group: http://www.filome.com/group/ksmith/1/Taminania_Brain_Science.rss
Sharer: http://www.filome.com/1/robdiana.rss
Likes: http://www.filome.com/likes/1/08100556675301148205.rss

What Reader is Doing Now

Since we broke up, she’s been adding features but they are all at the feed level and not down to the individual publisher post level. The Bundles that she allows you to create are feed based. Instead of receiving 1 or 2 items of an interesting topic from a few publishers you get all the items in those feeds . . . many more than 2. It’s like being in a forest and finding a twig that you want and your date cuts down 10 trees and hands them to you saying, “Look, I got your twig. Happy now?”

Where Reader is Going

For fear that they are going to be crushed by Facebook and Twitter, Google appears to have put some emphasis on the Reader team and either given the resources or freedom to improve the system. I would even venture to say that members of the Blogger team might be instrumental in some of these improvements. She should look to her friends for support during difficult times.

Where Reader Should Be

I’m gonna break it down nice and easy.

1. Grouping content at the individual post level
2. Feeds for everything
3. Portability of all shared/liked items from the day a user signs up
4. Content shopping cart
5. New UI – 85% of web users don’t read feeds. Get pretty.
6. Open up as a hub for syndication
7. Give publishers real metrics about subscribers, sharers and likers
8. Allow publishers to create community around these users (within Google)

I am still in love, but I have better things to do

My favorite part of her is still the shared feeds. Like perfume they remain long after she has left the room. They add value to the ecosystem and to the lives of those that have access to them. And since Google Reader is sitting on this massive mountain of filtered and expertly curated data, they should use it as their greatest asset in the coming walk-off with Facebook and Twitter.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

Google Reader Got Updates? Don’t Even Get Me Started is a post from: TechStartups.com