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	<title>  Device Convergence | TechStartups.com Keyword Feed</title>
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		<title>How the iPhone Changed the Expectations of Gadget Consumers</title>
		<link>http://www.techstartups.com/2009/11/20/how-the-iphone-changed-the-expectations-of-gadget-consumers/</link>
		<comments>http://www.techstartups.com/2009/11/20/how-the-iphone-changed-the-expectations-of-gadget-consumers/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 22:27:13 +0000</pubDate>
		<dc:creator>John Federico</dc:creator>
				<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Amazon Kindle]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Device Convergence]]></category>
		<category><![CDATA[Digital Convergence]]></category>
		<category><![CDATA[E-Books]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mCommerce]]></category>
		<category><![CDATA[Sony Reader]]></category>
		<category><![CDATA[Wireless Data]]></category>

		<guid isPermaLink="false">http://www.techstartups.com/?p=4374</guid>
                
		<description><![CDATA[<p><span style="font-style: italic;">By Staff Writer &#8211; John Federico (<a href="http://twitter.com/gadgetboy" target="_blank">@gadgetboy</a>)</span><br />
<img src="http://www.techstartups.com/blog/wp-content/uploads/2009/12/iphone_does_everything.jpg" alt="iphone_does_everything" title="iphone_does_everything" class="alignleft size-full wp-image-4375" height="260" width="622"><br />
There was a time when gadgets did one thing and one thing well &#8211; maybe two &#8211; and people were happy with that. Over the past few years, expectations on what an electronic device can do have skyrocketed and I believe the <a class="zem_slink" href="http://www.apple.com/iphone" title="iPhone" rel="homepage">iPhone</a> is to blame.<br />
<span id="more-4374"></span><br />
When the <a href="http://www.amazon.com/gp/product/B0015T963C?ie=UTF8&amp;tag=brandbrains-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0015T963C" target="_blank">Amazon Kindle</a> was released, it was a groundbreaking device. It delivered a reading experience that was extremely book-like with the bonus of a built-in wireless book store. <a class="zem_slink" href="http://amazon.com/" title="Amazon" rel="homepage">Amazon</a> made the mistake of adding an experimental web browser to the device along with access to wikipedia and group of other online services.</p>
<p> I say <span style="font-style: italic;">mistake</span> because that browser incited geeks and technophiles everywhere to start complaining about the page rendering, the speed and the fact that the iPhone browser was <span style="font-weight: bold;">so</span> much better. Many bloggers and even <a class="zem_slink" href="http://en.wikipedia.org/wiki/Digital_media" title="Digital media" rel="wikipedia">digital media</a> industry insiders decried that the connectivity was poor and really meant it was &#8220;only&#8221; good for reading your ebooks.</p>
<p> My response to this was twofold. First, it&#8217;s an eBook Reader, people! That&#8217;s what it was designed to do &#8211; not make phone calls, browse the web or make julienne fries. Second, who wants to read <a class="zem_slink" href="http://en.wikipedia.org/wiki/E-book" title="E-book" rel="wikipedia">eBooks</a> or other long form content on an iPhone? The screen just isn&#8217;t optimized for that type of experience. (<span style="font-style: italic;">Nerd Disclosure: I&#8217;ve since read some significant portions of some books on my iPhone so that my wife could use my <a href="http://www.amazon.com/gp/product/B0015T963C?ie=UTF8&amp;tag=brandbrains-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0015T963C" target="_blank">Kindle</a>. It wasn&#8217;t terrible, but I still prefer my <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sony_Reader" title="Sony Reader" rel="wikipedia">eReader</a>.</span>)</p>
<p> And the chatter continues: &#8220;The <a class="zem_slink" href="http://www.apple.com" title="Apple" rel="homepage">Apple</a> iTablet (if it&#8217;s ever released) will kill the <a href="http://www.amazon.com/gp/product/B0015T963C?ie=UTF8&amp;tag=brandbrains-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0015T963C" target="_blank">Kindle</a> and all other eBook readers!&#8221; &#8220;Netbooks will kill the <a href="http://www.amazon.com/gp/product/B0015T963C?ie=UTF8&amp;tag=brandbrains-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0015T963C" target="_blank">Kindle</a>!&#8221; &#8220;The [insert gadget with a screen here] will do everything!&#8221;</p>
<p> Today, I saw <a href="http://gizmodo.com/5409056/will-ereaders-really-become-gaming-devices" target="_blank">this post on Gizmodo </a>about the possibility of eBook Readers having gaming capabilities.</p>
<p><img src="http://www.techstartups.com/blog/wp-content/uploads/2009/12/mirasol-gaming-2.jpeg" alt="Gaming eReader" title="Gaming eReader" class="alignleft size-full wp-image-4376" height="274" width="500"></p>
<p><span style="font-weight: bold;">Why?</span> Is there a significant subset of the gaming community that loves books or avid readers who love games?</p>
<p> Just because a device <span style="font-style: italic;">can</span> do something, doesn&#8217;t necessarily mean it <span style="font-weight: bold;">should</span>.</p>
<p> I&#8217;m happpy with a certain amount of convergence when convergence make sense, but to integrate features and functions just because you can doesn&#8217;t always make market sense.</p>
<p> Damn you, iPhone.</p>
<p> DISCLOSURE OF MATERIAL CONNECTION: <a href="http://cmp.ly/0">http://cmp.ly/0</a></p>
<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/10b156ef-97ff-40bd-b686-14974f453818/" title="Reblog this post [with Zemanta]"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=10b156ef-97ff-40bd-b686-14974f453818" alt="Reblog this post [with Zemanta]"></a><span class="zem-script more-related pretty-attribution"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div>
<p><a href="http://www.techstartups.com/2009/11/20/how-the-iphone-changed-the-expectations-of-gadget-consumers/">How the iPhone Changed the Expectations of Gadget Consumers</a> is a post from: <a href="http://www.techstartups.com">TechStartups.com</a></p>
<br /><br />Tags: <a style="display:inline" href="http://www.techstartups.com/tag/amazon-kindle/" rel="tag">Amazon Kindle</a> <a style="display:inline" href="http://www.techstartups.com/tag/amazon-kindle/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/apple/" rel="tag">Apple</a> <a style="display:inline" href="http://www.techstartups.com/tag/apple/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/device-convergence/" rel="tag">Device Convergence</a> <a style="display:inline" href="http://www.techstartups.com/tag/device-convergence/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/digital-convergence/" rel="tag">Digital Convergence</a> <a style="display:inline" href="http://www.techstartups.com/tag/digital-convergence/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/e-books/" rel="tag">E-Books</a> <a style="display:inline" href="http://www.techstartups.com/tag/e-books/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/ebooks/" rel="tag">ebooks</a> <a style="display:inline" href="http://www.techstartups.com/tag/ebooks/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/iphone/" rel="tag">iPhone</a> <a style="display:inline" href="http://www.techstartups.com/tag/iphone/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/mcommerce/" rel="tag">mCommerce</a> <a style="display:inline" href="http://www.techstartups.com/tag/mcommerce/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/sony-reader/" rel="tag">Sony Reader</a> <a style="display:inline" href="http://www.techstartups.com/tag/sony-reader/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/wireless-data/" rel="tag">Wireless Data</a> <a style="display:inline" href="http://www.techstartups.com/tag/wireless-data/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a><br /><br />]]></description>
			<content:encoded><![CDATA[<p><span style="font-style: italic;">By Staff Writer &#8211; John Federico (<a href="http://twitter.com/gadgetboy" target="_blank">@gadgetboy</a>)</span><br />
<img src="http://www.techstartups.com/blog/wp-content/uploads/2009/12/iphone_does_everything.jpg" alt="iphone_does_everything" title="iphone_does_everything" class="alignleft size-full wp-image-4375" height="260" width="622"><br />
There was a time when gadgets did one thing and one thing well &#8211; maybe two &#8211; and people were happy with that. Over the past few years, expectations on what an electronic device can do have skyrocketed and I believe the <a class="zem_slink" href="http://www.apple.com/iphone" title="iPhone" rel="homepage">iPhone</a> is to blame.<br />
<span id="more-4374"></span><br />
When the <a href="http://www.amazon.com/gp/product/B0015T963C?ie=UTF8&amp;tag=brandbrains-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0015T963C" target="_blank">Amazon Kindle</a> was released, it was a groundbreaking device. It delivered a reading experience that was extremely book-like with the bonus of a built-in wireless book store. <a class="zem_slink" href="http://amazon.com/" title="Amazon" rel="homepage">Amazon</a> made the mistake of adding an experimental web browser to the device along with access to wikipedia and group of other online services.</p>
<p> I say <span style="font-style: italic;">mistake</span> because that browser incited geeks and technophiles everywhere to start complaining about the page rendering, the speed and the fact that the iPhone browser was <span style="font-weight: bold;">so</span> much better. Many bloggers and even <a class="zem_slink" href="http://en.wikipedia.org/wiki/Digital_media" title="Digital media" rel="wikipedia">digital media</a> industry insiders decried that the connectivity was poor and really meant it was &#8220;only&#8221; good for reading your ebooks.</p>
<p> My response to this was twofold. First, it&#8217;s an eBook Reader, people! That&#8217;s what it was designed to do &#8211; not make phone calls, browse the web or make julienne fries. Second, who wants to read <a class="zem_slink" href="http://en.wikipedia.org/wiki/E-book" title="E-book" rel="wikipedia">eBooks</a> or other long form content on an iPhone? The screen just isn&#8217;t optimized for that type of experience. (<span style="font-style: italic;">Nerd Disclosure: I&#8217;ve since read some significant portions of some books on my iPhone so that my wife could use my <a href="http://www.amazon.com/gp/product/B0015T963C?ie=UTF8&amp;tag=brandbrains-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0015T963C" target="_blank">Kindle</a>. It wasn&#8217;t terrible, but I still prefer my <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sony_Reader" title="Sony Reader" rel="wikipedia">eReader</a>.</span>)</p>
<p> And the chatter continues: &#8220;The <a class="zem_slink" href="http://www.apple.com" title="Apple" rel="homepage">Apple</a> iTablet (if it&#8217;s ever released) will kill the <a href="http://www.amazon.com/gp/product/B0015T963C?ie=UTF8&amp;tag=brandbrains-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0015T963C" target="_blank">Kindle</a> and all other eBook readers!&#8221; &#8220;Netbooks will kill the <a href="http://www.amazon.com/gp/product/B0015T963C?ie=UTF8&amp;tag=brandbrains-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0015T963C" target="_blank">Kindle</a>!&#8221; &#8220;The [insert gadget with a screen here] will do everything!&#8221;</p>
<p> Today, I saw <a href="http://gizmodo.com/5409056/will-ereaders-really-become-gaming-devices" target="_blank">this post on Gizmodo </a>about the possibility of eBook Readers having gaming capabilities.</p>
<p><img src="http://www.techstartups.com/blog/wp-content/uploads/2009/12/mirasol-gaming-2.jpeg" alt="Gaming eReader" title="Gaming eReader" class="alignleft size-full wp-image-4376" height="274" width="500"></p>
<p><span style="font-weight: bold;">Why?</span> Is there a significant subset of the gaming community that loves books or avid readers who love games?</p>
<p> Just because a device <span style="font-style: italic;">can</span> do something, doesn&#8217;t necessarily mean it <span style="font-weight: bold;">should</span>.</p>
<p> I&#8217;m happpy with a certain amount of convergence when convergence make sense, but to integrate features and functions just because you can doesn&#8217;t always make market sense.</p>
<p> Damn you, iPhone.</p>
<p> DISCLOSURE OF MATERIAL CONNECTION: <a href="http://cmp.ly/0">http://cmp.ly/0</a></p>
<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/10b156ef-97ff-40bd-b686-14974f453818/" title="Reblog this post [with Zemanta]"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=10b156ef-97ff-40bd-b686-14974f453818" alt="Reblog this post [with Zemanta]"></a><span class="zem-script more-related pretty-attribution"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div>
<p><a href="http://www.techstartups.com/2009/11/20/how-the-iphone-changed-the-expectations-of-gadget-consumers/">How the iPhone Changed the Expectations of Gadget Consumers</a> is a post from: <a href="http://www.techstartups.com">TechStartups.com</a></p>
<br /><br />Tags: <a style="display:inline" href="http://www.techstartups.com/tag/amazon-kindle/" rel="tag">Amazon Kindle</a> <a style="display:inline" href="http://www.techstartups.com/tag/amazon-kindle/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/apple/" rel="tag">Apple</a> <a style="display:inline" href="http://www.techstartups.com/tag/apple/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/device-convergence/" rel="tag">Device Convergence</a> <a style="display:inline" href="http://www.techstartups.com/tag/device-convergence/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/digital-convergence/" rel="tag">Digital Convergence</a> <a style="display:inline" href="http://www.techstartups.com/tag/digital-convergence/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/e-books/" rel="tag">E-Books</a> <a style="display:inline" href="http://www.techstartups.com/tag/e-books/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/ebooks/" rel="tag">ebooks</a> <a style="display:inline" href="http://www.techstartups.com/tag/ebooks/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/iphone/" rel="tag">iPhone</a> <a style="display:inline" href="http://www.techstartups.com/tag/iphone/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/mcommerce/" rel="tag">mCommerce</a> <a style="display:inline" href="http://www.techstartups.com/tag/mcommerce/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/sony-reader/" rel="tag">Sony Reader</a> <a style="display:inline" href="http://www.techstartups.com/tag/sony-reader/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a>, <a style="display:inline" href="http://www.techstartups.com/tag/wireless-data/" rel="tag">Wireless Data</a> <a style="display:inline" href="http://www.techstartups.com/tag/wireless-data/feed" rel="tag" class="feder"><img style="display:inline;border:0px;margin:0px;padding:0px;" src="http://lokwat.com/wp-content/themes/blue-dream/images/rss.gif" border="0" class="feder"></a><br /><br />]]></content:encoded>
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